Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22595
VM0022595Membermember22595@example.test · +601110022595 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted Out
Points Balance
423
Current loyalty balance
Lifetime Spend
RM 529
Across 8 visits
Total Visits
8
Since 2026-03-12
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
423 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 3
Outlet purchase
2026-07-04 · Member activity · RM 53.25
App session
2026-06-22 · OPLUMO Outlet 3
Points credited
2026-06-10 · Member activity · RM 60.35
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 3
Outlet purchase
2026-05-17 · Member activity · RM 67.45
Points credited
2026-05-05 · OPLUMO Outlet 3
Outlet purchase
2026-04-23 · Member activity · RM 74.55