Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22587
VM0022587Goldmember22587@example.test · +601110022587 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
3,456
Current loyalty balance
Lifetime Spend
RM 4,321
Across 45 visits
Total Visits
45
Since 2024-05-26
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
74d
2026-07-27
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,456 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 12
Outlet purchase
2026-07-15 · Member activity · RM 76.50
App session
2026-07-03 · OPLUMO Outlet 12
Points credited
2026-06-21 · Member activity · RM 86.70
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 12
Outlet purchase
2026-05-28 · Member activity · RM 96.90
Points credited
2026-05-16 · OPLUMO Outlet 12
Outlet purchase
2026-05-04 · Member activity · RM 107.10