Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 02258
VM0002258Silvermember2258@example.test · +601110002258 · Preferred outlet: OPLUMO Outlet 15
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,024
Current loyalty balance
Lifetime Spend
RM 2,531
Across 18 visits
Total Visits
18
Since 2025-08-19
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
110d
2026-06-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,024 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 15
Outlet purchase
2026-06-09 · Member activity · RM 107.25
App session
2026-05-28 · OPLUMO Outlet 15
Points credited
2026-05-16 · Member activity · RM 121.55
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 15
Outlet purchase
2026-04-22 · Member activity · RM 135.85
Points credited
2026-04-10 · OPLUMO Outlet 15
Outlet purchase
2026-03-29 · Member activity · RM 150.15