Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 22576
VM0022576Silvermember22576@example.test · +601110022576 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted Out
Points Balance
2,133
Current loyalty balance
Lifetime Spend
RM 2,667
Across 15 visits
Total Visits
15
Since 2025-11-23
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
68d
2026-08-02
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,133 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 1
Outlet purchase
2026-07-21 · Member activity · RM 133.50
App session
2026-07-09 · OPLUMO Outlet 1
Points credited
2026-06-27 · Member activity · RM 151.30
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 1
Outlet purchase
2026-06-03 · Member activity · RM 169.10
Points credited
2026-05-22 · OPLUMO Outlet 1
Outlet purchase
2026-05-10 · Member activity · RM 186.90