Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22575
VM0022575Membermember22575@example.test · +601110022575 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
442
Current loyalty balance
Lifetime Spend
RM 553
Across 19 visits
Total Visits
19
Since 2025-05-27
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
442 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 17
Outlet purchase
2026-04-04 · Member activity · RM 19.50
App session
2026-03-23 · OPLUMO Outlet 17
Points credited
2026-03-11 · Member activity · RM 22.10
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 17
Outlet purchase
2026-02-15 · Member activity · RM 24.70
Points credited
2026-02-03 · OPLUMO Outlet 17
Outlet purchase
2026-01-22 · Member activity · RM 27.30