Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22515
VM0022515Silvermember22515@example.test · +601110022515 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,246
Current loyalty balance
Lifetime Spend
RM 2,808
Across 32 visits
Total Visits
32
Since 2024-10-18
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
163d
2026-04-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,246 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 8
Outlet purchase
2026-04-17 · Member activity · RM 64.50
App session
2026-04-05 · OPLUMO Outlet 8
Points credited
2026-03-24 · Member activity · RM 73.10
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 8
Outlet purchase
2026-02-28 · Member activity · RM 81.70
Points credited
2026-02-16 · OPLUMO Outlet 8
Outlet purchase
2026-02-04 · Member activity · RM 90.30