Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02247
VM0002247Silvermember2247@example.test · +601110002247 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,293
Current loyalty balance
Lifetime Spend
RM 1,617
Across 17 visits
Total Visits
17
Since 2025-10-03
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,293 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 4
Outlet purchase
2026-07-06 · Member activity · RM 63.00
App session
2026-06-24 · OPLUMO Outlet 4
Points credited
2026-06-12 · Member activity · RM 71.40
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 4
Outlet purchase
2026-05-19 · Member activity · RM 79.80
Points credited
2026-05-07 · OPLUMO Outlet 4
Outlet purchase
2026-04-25 · Member activity · RM 88.20