Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22467
VM0022467Silvermember22467@example.test · +601110022467 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,320
Current loyalty balance
Lifetime Spend
RM 1,651
Across 42 visits
Total Visits
42
Since 2024-06-05
Average Order Value
RM 36
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
118d
2026-06-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,320 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 11
Outlet purchase
2026-06-01 · Member activity · RM 27.00
App session
2026-05-20 · OPLUMO Outlet 11
Points credited
2026-05-08 · Member activity · RM 30.60
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 11
Outlet purchase
2026-04-14 · Member activity · RM 34.20
Points credited
2026-04-02 · OPLUMO Outlet 11
Outlet purchase
2026-03-21 · Member activity · RM 37.80