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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

S0

Siti 02245

VM0002245Member

member2245@example.test · +601110002245 · Preferred outlet: OPLUMO Outlet 2

New JoinerHigh Value
Consent Status
Opted Out
Points Balance
717
Current loyalty balance
Lifetime Spend
RM 897
Across 15 visits
Total Visits
15
Since 2025-11-13
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
78d
2026-07-23
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards

Member member

★
717 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 2
Outlet purchase
2026-07-11 · Member activity · RM 39.75
App session
2026-06-29 · OPLUMO Outlet 2
Points credited
2026-06-17 · Member activity · RM 45.05
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 2
Outlet purchase
2026-05-24 · Member activity · RM 50.35
Points credited
2026-05-12 · OPLUMO Outlet 2
Outlet purchase
2026-04-30 · Member activity · RM 55.65