Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02243
VM0002243Platinummember2243@example.test · +601110002243 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
5,113
Current loyalty balance
Lifetime Spend
RM 6,392
Across 42 visits
Total Visits
42
Since 2024-07-06
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,113 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 17
Outlet purchase
2026-07-02 · Member activity · RM 121.50
App session
2026-06-20 · OPLUMO Outlet 17
Points credited
2026-06-08 · Member activity · RM 137.70
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 17
Outlet purchase
2026-05-15 · Member activity · RM 153.90
Points credited
2026-05-03 · OPLUMO Outlet 17
Outlet purchase
2026-04-21 · Member activity · RM 170.10