Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22415
VM0022415Goldmember22415@example.test · +601110022415 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,466
Current loyalty balance
Lifetime Spend
RM 4,333
Across 43 visits
Total Visits
43
Since 2024-05-19
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,466 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 10
Outlet purchase
2026-06-02 · Member activity · RM 62.25
App session
2026-05-21 · OPLUMO Outlet 10
Points credited
2026-05-09 · Member activity · RM 70.55
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 10
Outlet purchase
2026-04-15 · Member activity · RM 78.85
Points credited
2026-04-03 · OPLUMO Outlet 10
Outlet purchase
2026-03-22 · Member activity · RM 87.15