Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22359
VM0022359Membermember22359@example.test · +601110022359 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
240
Current loyalty balance
Lifetime Spend
RM 301
Across 7 visits
Total Visits
7
Since 2026-01-13
Average Order Value
RM 48
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
161d
2026-05-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
240 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 5
Outlet purchase
2026-04-19 · Member activity · RM 36.00
App session
2026-04-07 · OPLUMO Outlet 5
Points credited
2026-03-26 · Member activity · RM 40.80
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 5
Outlet purchase
2026-03-02 · Member activity · RM 45.60
Points credited
2026-02-18 · OPLUMO Outlet 5
Outlet purchase
2026-02-06 · Member activity · RM 50.40