Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02231
VM0002231Membermember2231@example.test · +601110002231 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
181
Current loyalty balance
Lifetime Spend
RM 227
Across 5 visits
Total Visits
5
Since 2026-04-25
Average Order Value
RM 50
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
95d
2026-07-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
181 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 5
Outlet purchase
2026-06-24 · Member activity · RM 37.50
App session
2026-06-12 · OPLUMO Outlet 5
Points credited
2026-05-31 · Member activity · RM 42.50
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 5
Outlet purchase
2026-05-07 · Member activity · RM 47.50
Points credited
2026-04-25 · OPLUMO Outlet 5
Outlet purchase
2026-04-13 · Member activity · RM 52.50