Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22299
VM0022299Silvermember22299@example.test · +601110022299 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,062
Current loyalty balance
Lifetime Spend
RM 1,328
Across 30 visits
Total Visits
30
Since 2024-12-10
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,062 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 13
Outlet purchase
2026-05-04 · Member activity · RM 36.75
App session
2026-04-22 · OPLUMO Outlet 13
Points credited
2026-04-10 · Member activity · RM 41.65
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 13
Outlet purchase
2026-03-17 · Member activity · RM 46.55
Points credited
2026-03-05 · OPLUMO Outlet 13
Outlet purchase
2026-02-21 · Member activity · RM 51.45