Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22259
VM0022259Silvermember22259@example.test · +601110022259 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted Out
Points Balance
1,715
Current loyalty balance
Lifetime Spend
RM 2,145
Across 25 visits
Total Visits
25
Since 2025-06-10
Average Order Value
RM 81
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,715 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 7
Outlet purchase
2026-08-04 · Member activity · RM 60.75
App session
2026-07-23 · OPLUMO Outlet 7
Points credited
2026-07-11 · Member activity · RM 68.85
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 7
Outlet purchase
2026-06-17 · Member activity · RM 76.95
Points credited
2026-06-05 · OPLUMO Outlet 7
Outlet purchase
2026-05-24 · Member activity · RM 85.05