Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D2
Daniel 22254
VM0022254Goldmember22254@example.test · +601110022254 · Preferred outlet: OPLUMO Outlet 2
App UserFamily
Consent Status
Opted In
Points Balance
3,161
Current loyalty balance
Lifetime Spend
RM 3,952
Across 29 visits
Total Visits
29
Since 2025-03-01
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,161 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 2
Outlet purchase
2026-07-06 · Member activity · RM 84.75
App session
2026-06-24 · OPLUMO Outlet 2
Points credited
2026-06-12 · Member activity · RM 96.05
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 2
Outlet purchase
2026-05-19 · Member activity · RM 107.35
Points credited
2026-05-07 · OPLUMO Outlet 2
Outlet purchase
2026-04-25 · Member activity · RM 118.65