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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N2

Nurul 22245

VM0022245Gold

member22245@example.test · +601110022245 · Preferred outlet: OPLUMO Outlet 10

New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,146
Current loyalty balance
Lifetime Spend
RM 3,933
Across 26 visits
Total Visits
26
Since 2025-03-02
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
136d
2026-05-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards

Gold member

★
3,146 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 10
Outlet purchase
2026-05-14 · Member activity · RM 97.50
App session
2026-05-02 · OPLUMO Outlet 10
Points credited
2026-04-20 · Member activity · RM 110.50
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 10
Outlet purchase
2026-03-27 · Member activity · RM 123.50
Points credited
2026-03-15 · OPLUMO Outlet 10
Outlet purchase
2026-03-03 · Member activity · RM 136.50