Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22211
VM0022211Goldmember22211@example.test · +601110022211 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
3,090
Current loyalty balance
Lifetime Spend
RM 3,864
Across 43 visits
Total Visits
43
Since 2024-07-28
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
47d
2026-08-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,090 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-23 · OPLUMO Outlet 10
Outlet purchase
2026-08-11 · Member activity · RM 69.75
App session
2026-07-30 · OPLUMO Outlet 10
Points credited
2026-07-18 · Member activity · RM 79.05
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 10
Outlet purchase
2026-06-24 · Member activity · RM 88.35
Points credited
2026-06-12 · OPLUMO Outlet 10
Outlet purchase
2026-05-31 · Member activity · RM 97.65