Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22187
VM0022187Silvermember22187@example.test · +601110022187 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
2,067
Current loyalty balance
Lifetime Spend
RM 2,585
Across 42 visits
Total Visits
42
Since 2024-05-17
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
137d
2026-05-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,067 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 3
Outlet purchase
2026-05-13 · Member activity · RM 51.75
App session
2026-05-01 · OPLUMO Outlet 3
Points credited
2026-04-19 · Member activity · RM 58.65
Win-back campaign delivered
2026-04-07 · OPLUMO Outlet 3
Outlet purchase
2026-03-26 · Member activity · RM 65.55
Points credited
2026-03-14 · OPLUMO Outlet 3
Outlet purchase
2026-03-02 · Member activity · RM 72.45