Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22155
VM0022155Silvermember22155@example.test · +601110022155 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,509
Current loyalty balance
Lifetime Spend
RM 1,886
Across 10 visits
Total Visits
10
Since 2026-01-29
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
91d
2026-07-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,509 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 5
Outlet purchase
2026-06-28 · Member activity · RM 134.25
App session
2026-06-16 · OPLUMO Outlet 5
Points credited
2026-06-04 · Member activity · RM 152.15
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 5
Outlet purchase
2026-05-11 · Member activity · RM 170.05
Points credited
2026-04-29 · OPLUMO Outlet 5
Outlet purchase
2026-04-17 · Member activity · RM 187.95