Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22119
VM0022119Platinummember22119@example.test · +601110022119 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,215
Current loyalty balance
Lifetime Spend
RM 6,520
Across 33 visits
Total Visits
33
Since 2025-01-03
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
68d
2026-08-02
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,215 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 3
Outlet purchase
2026-07-21 · Member activity · RM 129.75
App session
2026-07-09 · OPLUMO Outlet 3
Points credited
2026-06-27 · Member activity · RM 147.05
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 3
Outlet purchase
2026-06-03 · Member activity · RM 164.35
Points credited
2026-05-22 · OPLUMO Outlet 3
Outlet purchase
2026-05-10 · Member activity · RM 181.65