Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02211
VM0002211Silvermember2211@example.test · +601110002211 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,545
Current loyalty balance
Lifetime Spend
RM 1,932
Across 28 visits
Total Visits
28
Since 2025-03-01
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
101d
2026-06-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,545 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 2
Outlet purchase
2026-06-18 · Member activity · RM 43.50
App session
2026-06-06 · OPLUMO Outlet 2
Points credited
2026-05-25 · Member activity · RM 49.30
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 2
Outlet purchase
2026-05-01 · Member activity · RM 55.10
Points credited
2026-04-19 · OPLUMO Outlet 2
Outlet purchase
2026-04-07 · Member activity · RM 60.90