Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22107
VM0022107Silvermember22107@example.test · +601110022107 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,698
Current loyalty balance
Lifetime Spend
RM 2,124
Across 25 visits
Total Visits
25
Since 2025-02-12
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,698 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 8
Outlet purchase
2026-04-08 · Member activity · RM 63.00
App session
2026-03-27 · OPLUMO Outlet 8
Points credited
2026-03-15 · Member activity · RM 71.40
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 8
Outlet purchase
2026-02-19 · Member activity · RM 79.80
Points credited
2026-02-07 · OPLUMO Outlet 8
Outlet purchase
2026-01-26 · Member activity · RM 88.20