Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 02210
VM0002210Goldmember2210@example.test · +601110002210 · Preferred outlet: OPLUMO Outlet 1
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,758
Current loyalty balance
Lifetime Spend
RM 3,448
Across 32 visits
Total Visits
32
Since 2024-10-16
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,758 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 1
Outlet purchase
2026-04-15 · Member activity · RM 103.50
App session
2026-04-03 · OPLUMO Outlet 1
Points credited
2026-03-22 · Member activity · RM 117.30
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 1
Outlet purchase
2026-02-26 · Member activity · RM 131.10
Points credited
2026-02-14 · OPLUMO Outlet 1
Outlet purchase
2026-02-02 · Member activity · RM 144.90