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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

K0

Kavitha 00221

VM0000221Silver

member221@example.test · +601110000221 · Preferred outlet: OPLUMO Outlet 1

New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,980
Current loyalty balance
Lifetime Spend
RM 2,475
Across 26 visits
Total Visits
26
Since 2025-02-12
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards

Silver member

★
1,980 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
Recent activity

Member timeline

Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 1
Outlet purchase
2026-04-26 · Member activity · RM 83.25
App session
2026-04-14 · OPLUMO Outlet 1
Points credited
2026-04-02 · Member activity · RM 94.35
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 1
Outlet purchase
2026-03-09 · Member activity · RM 105.45
Points credited
2026-02-25 · OPLUMO Outlet 1
Outlet purchase
2026-02-13 · Member activity · RM 116.55