Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22071
VM0022071Silvermember22071@example.test · +601110022071 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,227
Current loyalty balance
Lifetime Spend
RM 2,784
Across 35 visits
Total Visits
35
Since 2024-08-13
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,227 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 6
Outlet purchase
2026-04-05 · Member activity · RM 70.50
App session
2026-03-24 · OPLUMO Outlet 6
Points credited
2026-03-12 · Member activity · RM 79.90
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 6
Outlet purchase
2026-02-16 · Member activity · RM 89.30
Points credited
2026-02-04 · OPLUMO Outlet 6
Outlet purchase
2026-01-23 · Member activity · RM 98.70