Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02207
VM0002207Goldmember2207@example.test · +601110002207 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,465
Current loyalty balance
Lifetime Spend
RM 3,082
Across 20 visits
Total Visits
20
Since 2025-08-06
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
87d
2026-07-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,465 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 15
Outlet purchase
2026-07-02 · Member activity · RM 115.50
App session
2026-06-20 · OPLUMO Outlet 15
Points credited
2026-06-08 · Member activity · RM 130.90
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 15
Outlet purchase
2026-05-15 · Member activity · RM 146.30
Points credited
2026-05-03 · OPLUMO Outlet 15
Outlet purchase
2026-04-21 · Member activity · RM 161.70