Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22047
VM0022047Membermember22047@example.test · +601110022047 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
543
Current loyalty balance
Lifetime Spend
RM 680
Across 5 visits
Total Visits
5
Since 2026-02-24
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
543 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 16
Outlet purchase
2026-04-25 · Member activity · RM 133.50
App session
2026-04-13 · OPLUMO Outlet 16
Points credited
2026-04-01 · Member activity · RM 151.30
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 16
Outlet purchase
2026-03-08 · Member activity · RM 169.10
Points credited
2026-02-24 · OPLUMO Outlet 16
Outlet purchase
2026-02-12 · Member activity · RM 186.90