Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N2
Nurul 21981
VM0021981Silvermember21981@example.test · +601110021981 · Preferred outlet: OPLUMO Outlet 1
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,756
Current loyalty balance
Lifetime Spend
RM 2,196
Across 17 visits
Total Visits
17
Since 2025-10-23
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,756 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 1
Outlet purchase
2026-07-26 · Member activity · RM 88.50
App session
2026-07-14 · OPLUMO Outlet 1
Points credited
2026-07-02 · Member activity · RM 100.30
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 1
Outlet purchase
2026-06-08 · Member activity · RM 112.10
Points credited
2026-05-27 · OPLUMO Outlet 1
Outlet purchase
2026-05-15 · Member activity · RM 123.90