Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21975
VM0021975Goldmember21975@example.test · +601110021975 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,551
Current loyalty balance
Lifetime Spend
RM 4,439
Across 43 visits
Total Visits
43
Since 2024-07-21
Average Order Value
RM 88
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,551 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 12
Outlet purchase
2026-08-04 · Member activity · RM 66.00
App session
2026-07-23 · OPLUMO Outlet 12
Points credited
2026-07-11 · Member activity · RM 74.80
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 12
Outlet purchase
2026-06-17 · Member activity · RM 83.60
Points credited
2026-06-05 · OPLUMO Outlet 12
Outlet purchase
2026-05-24 · Member activity · RM 92.40