Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K2
Kavitha 21965
VM0021965Membermember21965@example.test · +601110021965 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
393
Current loyalty balance
Lifetime Spend
RM 492
Across 4 visits
Total Visits
4
Since 2026-03-06
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
163d
2026-04-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
393 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 2
Outlet purchase
2026-04-17 · Member activity · RM 102.75
App session
2026-04-05 · OPLUMO Outlet 2
Points credited
2026-03-24 · Member activity · RM 116.45
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 2
Outlet purchase
2026-02-28 · Member activity · RM 130.15
Points credited
2026-02-16 · OPLUMO Outlet 2
Outlet purchase
2026-02-04 · Member activity · RM 143.85