Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21964
VM0021964Silvermember21964@example.test · +601110021964 · Preferred outlet: OPLUMO Outlet 1
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
1,947
Current loyalty balance
Lifetime Spend
RM 2,435
Across 15 visits
Total Visits
15
Since 2025-08-31
Average Order Value
RM 170
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
152d
2026-05-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,947 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 1
Outlet purchase
2026-04-28 · Member activity · RM 127.50
App session
2026-04-16 · OPLUMO Outlet 1
Points credited
2026-04-04 · Member activity · RM 144.50
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 1
Outlet purchase
2026-03-11 · Member activity · RM 161.50
Points credited
2026-02-27 · OPLUMO Outlet 1
Outlet purchase
2026-02-15 · Member activity · RM 178.50