Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21951
VM0021951Platinummember21951@example.test · +601110021951 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,413
Current loyalty balance
Lifetime Spend
RM 6,767
Across 34 visits
Total Visits
34
Since 2025-01-09
Average Order Value
RM 171
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
44d
2026-08-26
App Status
Installed
OPLUMO App relationship
Member Status
Active
Platinum tier
Membership & rewards
Platinum member
5,413 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-08-26 · OPLUMO Outlet 5
Outlet purchase
2026-08-14 · Member activity · RM 128.25
App session
2026-08-02 · OPLUMO Outlet 5
Points credited
2026-07-21 · Member activity · RM 145.35
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 5
Outlet purchase
2026-06-27 · Member activity · RM 162.45
Points credited
2026-06-15 · OPLUMO Outlet 5
Outlet purchase
2026-06-03 · Member activity · RM 179.55