Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21940
VM0021940Platinummember21940@example.test · +601110021940 · Preferred outlet: OPLUMO Outlet 11
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
5,370
Current loyalty balance
Lifetime Spend
RM 6,713
Across 39 visits
Total Visits
39
Since 2024-06-29
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
148d
2026-05-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,370 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 11
Outlet purchase
2026-05-02 · Member activity · RM 105.75
App session
2026-04-20 · OPLUMO Outlet 11
Points credited
2026-04-08 · Member activity · RM 119.85
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 11
Outlet purchase
2026-03-15 · Member activity · RM 133.95
Points credited
2026-03-03 · OPLUMO Outlet 11
Outlet purchase
2026-02-19 · Member activity · RM 148.05