Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21939
VM0021939Platinummember21939@example.test · +601110021939 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
5,321
Current loyalty balance
Lifetime Spend
RM 6,652
Across 39 visits
Total Visits
39
Since 2024-07-24
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
123d
2026-06-08
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,321 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 10
Outlet purchase
2026-05-27 · Member activity · RM 125.25
App session
2026-05-15 · OPLUMO Outlet 10
Points credited
2026-05-03 · Member activity · RM 141.95
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 10
Outlet purchase
2026-04-09 · Member activity · RM 158.65
Points credited
2026-03-28 · OPLUMO Outlet 10
Outlet purchase
2026-03-16 · Member activity · RM 175.35