Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21923
VM0021923Platinummember21923@example.test · +601110021923 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
5,159
Current loyalty balance
Lifetime Spend
RM 6,449
Across 35 visits
Total Visits
35
Since 2024-12-18
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
48d
2026-08-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,159 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 11
Outlet purchase
2026-08-10 · Member activity · RM 124.50
App session
2026-07-29 · OPLUMO Outlet 11
Points credited
2026-07-17 · Member activity · RM 141.10
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 11
Outlet purchase
2026-06-23 · Member activity · RM 157.70
Points credited
2026-06-11 · OPLUMO Outlet 11
Outlet purchase
2026-05-30 · Member activity · RM 174.30