Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21915
VM0021915Goldmember21915@example.test · +601110021915 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
3,509
Current loyalty balance
Lifetime Spend
RM 4,386
Across 26 visits
Total Visits
26
Since 2025-05-10
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,509 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 3
Outlet purchase
2026-07-22 · Member activity · RM 117.00
App session
2026-07-10 · OPLUMO Outlet 3
Points credited
2026-06-28 · Member activity · RM 132.60
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 3
Outlet purchase
2026-06-04 · Member activity · RM 148.20
Points credited
2026-05-23 · OPLUMO Outlet 3
Outlet purchase
2026-05-11 · Member activity · RM 163.80