Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21867
VM0021867Silvermember21867@example.test · +601110021867 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,627
Current loyalty balance
Lifetime Spend
RM 2,034
Across 12 visits
Total Visits
12
Since 2025-10-13
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,627 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 6
Outlet purchase
2026-04-17 · Member activity · RM 105.00
App session
2026-04-05 · OPLUMO Outlet 6
Points credited
2026-03-24 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 6
Outlet purchase
2026-02-28 · Member activity · RM 133.00
Points credited
2026-02-16 · OPLUMO Outlet 6
Outlet purchase
2026-02-04 · Member activity · RM 147.00