Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02183
VM0002183Membermember2183@example.test · +601110002183 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
248
Current loyalty balance
Lifetime Spend
RM 310
Across 7 visits
Total Visits
7
Since 2026-05-05
Average Order Value
RM 39
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
248 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 8
Outlet purchase
2026-08-09 · Member activity · RM 29.25
App session
2026-07-28 · OPLUMO Outlet 8
Points credited
2026-07-16 · Member activity · RM 33.15
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 8
Outlet purchase
2026-06-22 · Member activity · RM 37.05
Points credited
2026-06-10 · OPLUMO Outlet 8
Outlet purchase
2026-05-29 · Member activity · RM 40.95