Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21815
VM0021815Membermember21815@example.test · +601110021815 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
214
Current loyalty balance
Lifetime Spend
RM 268
Across 3 visits
Total Visits
3
Since 2026-05-03
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
123d
2026-06-08
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
214 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 5
Outlet purchase
2026-05-27 · Member activity · RM 63.75
App session
2026-05-15 · OPLUMO Outlet 5
Points credited
2026-05-03 · Member activity · RM 72.25
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 5
Outlet purchase
2026-04-09 · Member activity · RM 80.75
Points credited
2026-03-28 · OPLUMO Outlet 5
Outlet purchase
2026-03-16 · Member activity · RM 89.25