Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21760
VM0021760Membermember21760@example.test · +601110021760 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted Out
Points Balance
738
Current loyalty balance
Lifetime Spend
RM 923
Across 23 visits
Total Visits
23
Since 2025-07-07
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
738 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 1
Outlet purchase
2026-07-26 · Member activity · RM 24.75
App session
2026-07-14 · OPLUMO Outlet 1
Points credited
2026-07-02 · Member activity · RM 28.05
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 1
Outlet purchase
2026-06-08 · Member activity · RM 31.35
Points credited
2026-05-27 · OPLUMO Outlet 1
Outlet purchase
2026-05-15 · Member activity · RM 34.65