Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02175
VM0002175Silvermember2175@example.test · +601110002175 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,790
Current loyalty balance
Lifetime Spend
RM 2,238
Across 31 visits
Total Visits
31
Since 2025-01-03
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
104d
2026-06-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,790 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 17
Outlet purchase
2026-06-15 · Member activity · RM 70.50
App session
2026-06-03 · OPLUMO Outlet 17
Points credited
2026-05-22 · Member activity · RM 79.90
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 17
Outlet purchase
2026-04-28 · Member activity · RM 89.30
Points credited
2026-04-16 · OPLUMO Outlet 17
Outlet purchase
2026-04-04 · Member activity · RM 98.70