Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D2
Daniel 21726
VM0021726Platinummember21726@example.test · +601110021726 · Preferred outlet: OPLUMO Outlet 1
App UserFamily
Consent Status
Opted In
Points Balance
4,836
Current loyalty balance
Lifetime Spend
RM 6,046
Across 33 visits
Total Visits
33
Since 2024-12-13
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
89d
2026-07-12
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
4,836 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 1
Outlet purchase
2026-06-30 · Member activity · RM 120.75
App session
2026-06-18 · OPLUMO Outlet 1
Points credited
2026-06-06 · Member activity · RM 136.85
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 1
Outlet purchase
2026-05-13 · Member activity · RM 152.95
Points credited
2026-05-01 · OPLUMO Outlet 1
Outlet purchase
2026-04-19 · Member activity · RM 169.05