Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02171
VM0002171Goldmember2171@example.test · +601110002171 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
3,046
Current loyalty balance
Lifetime Spend
RM 3,809
Across 45 visits
Total Visits
45
Since 2024-04-02
Average Order Value
RM 103
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
128d
2026-06-03
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,046 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 13
Outlet purchase
2026-05-22 · Member activity · RM 77.25
App session
2026-05-10 · OPLUMO Outlet 13
Points credited
2026-04-28 · Member activity · RM 87.55
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 13
Outlet purchase
2026-04-04 · Member activity · RM 97.85
Points credited
2026-03-23 · OPLUMO Outlet 13
Outlet purchase
2026-03-11 · Member activity · RM 108.15