Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21663
VM0021663Goldmember21663@example.test · +601110021663 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,689
Current loyalty balance
Lifetime Spend
RM 3,362
Across 22 visits
Total Visits
22
Since 2025-06-03
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
115d
2026-06-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,689 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 6
Outlet purchase
2026-06-04 · Member activity · RM 111.75
App session
2026-05-23 · OPLUMO Outlet 6
Points credited
2026-05-11 · Member activity · RM 126.65
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 6
Outlet purchase
2026-04-17 · Member activity · RM 141.55
Points credited
2026-04-05 · OPLUMO Outlet 6
Outlet purchase
2026-03-24 · Member activity · RM 156.45