Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02163
VM0002163Silvermember2163@example.test · +601110002163 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,447
Current loyalty balance
Lifetime Spend
RM 1,809
Across 10 visits
Total Visits
10
Since 2025-12-23
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
128d
2026-06-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,447 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 5
Outlet purchase
2026-05-22 · Member activity · RM 134.25
App session
2026-05-10 · OPLUMO Outlet 5
Points credited
2026-04-28 · Member activity · RM 152.15
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 5
Outlet purchase
2026-04-04 · Member activity · RM 170.05
Points credited
2026-03-23 · OPLUMO Outlet 5
Outlet purchase
2026-03-11 · Member activity · RM 187.95