Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21615
VM0021615Membermember21615@example.test · +601110021615 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
442
Current loyalty balance
Lifetime Spend
RM 553
Across 15 visits
Total Visits
15
Since 2025-10-11
Average Order Value
RM 43
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
111d
2026-06-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
442 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 9
Outlet purchase
2026-06-08 · Member activity · RM 32.25
App session
2026-05-27 · OPLUMO Outlet 9
Points credited
2026-05-15 · Member activity · RM 36.55
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 9
Outlet purchase
2026-04-21 · Member activity · RM 40.85
Points credited
2026-04-09 · OPLUMO Outlet 9
Outlet purchase
2026-03-28 · Member activity · RM 45.15