Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21591
VM0021591Goldmember21591@example.test · +601110021591 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,691
Current loyalty balance
Lifetime Spend
RM 3,365
Across 17 visits
Total Visits
17
Since 2025-07-28
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
150d
2026-05-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,691 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 2
Outlet purchase
2026-04-30 · Member activity · RM 119.25
App session
2026-04-18 · OPLUMO Outlet 2
Points credited
2026-04-06 · Member activity · RM 135.15
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 2
Outlet purchase
2026-03-13 · Member activity · RM 151.05
Points credited
2026-03-01 · OPLUMO Outlet 2
Outlet purchase
2026-02-17 · Member activity · RM 166.95