Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02159
VM0002159Membermember2159@example.test · +601110002159 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
508
Current loyalty balance
Lifetime Spend
RM 636
Across 7 visits
Total Visits
7
Since 2026-01-20
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
508 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 1
Outlet purchase
2026-04-26 · Member activity · RM 84.75
App session
2026-04-14 · OPLUMO Outlet 1
Points credited
2026-04-02 · Member activity · RM 96.05
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 1
Outlet purchase
2026-03-09 · Member activity · RM 107.35
Points credited
2026-02-25 · OPLUMO Outlet 1
Outlet purchase
2026-02-13 · Member activity · RM 118.65