Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21531
VM0021531Membermember21531@example.test · +601110021531 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
731
Current loyalty balance
Lifetime Spend
RM 914
Across 8 visits
Total Visits
8
Since 2026-04-14
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
52d
2026-08-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
731 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 10
Outlet purchase
2026-08-06 · Member activity · RM 75.75
App session
2026-07-25 · OPLUMO Outlet 10
Points credited
2026-07-13 · Member activity · RM 85.85
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 10
Outlet purchase
2026-06-19 · Member activity · RM 95.95
Points credited
2026-06-07 · OPLUMO Outlet 10
Outlet purchase
2026-05-26 · Member activity · RM 106.05